
Over the years, Sandhu employed environmentally friendly growing practices and proceeded to produce and sell grapes (Cabernet Sauvignon, Merlot and Sauvignon Blanc) to winemakers (including Ferrari-Carano, one of Sonoma's well known premier wineries). But it was only in 1983 that he brought out his own wine label, Chateau Mushal, named after his village in Punjab. The wine was well received locally and ensured added revenues for Sandhu Vineyards.
In 1984, Bechtel again assigned Sandhu to India, where he promoted his wine alongside his work responsibilities. But in the 1980's, wine was a new concept in India where the drinking habits were more geared towards gin, beer, and whiskey – those left behind by the British. Keeping this in mind, Sandhu positioned wine as a step towards a healthy lifestyle and a unique experience. Says Sandhu, "Every wine has a history behind it, and it's not just about drinking and supplementing one's food. Every sip takes one through a journey of taste."
Sandhu immediately set his growing practices in place, learning as he went along. On being asked whether he met with resistance owing to competition from other winegrowers in the area, Sandhu replies, "Everyone was very helpful. Everyone in the community felt that more people doing business would enable the business in the valley to flourish." However, he admits that being a sole Indian amongst a predominantly American community gave him an added responsibility. "Being an Indian, I needed to be more appropriate. That brings out the respect for the country. I stood out because of my ability to communicate in perfect English, better than most Americans." This led other winegrowers to take notice of him as he always left a positive first impression on everyone in the community he crossed paths with. Continue reading...